Implementing innovation

Introduction Nowadays with the technology, especially         IT technology, development, the business environment is graceful more apace changing, and the competition is becoming severer, business creative activity on that pointfore must(prenominal) introduce appropriate re virginal strategy. BMW, as a leash automobile producer, continuously concentrates on the alteration to concern customers need. This testify discusses the innovation implementation in BMW through the abstract of its organization structure, creative climate and the management extremity of knowledge creation. creative thinking and ideas generation Introduction of innovation Tidd et al (2000) states, the innovation is a business process of turning hazard into new ideas and of putting these into widely used practice. In status of the nature, there be five major types of innovations: novelty, competence shifting, complexity, cast-iron design and continuous improvement. While in term of the intent of replace, innovations tush be divided into incremental, radical and transformational models. Innovation deals with the change connect to product, service and process, and the innovation management involves people, product, process and technology. The innovation process argued by Tidd et al (2000) is first, scanning the environment to come up the opportunities or threats; second, deciding what should be done responding to the environment; third, facility and obtaining resource to handle the change; last, implementing the innovation. Introduction of creativity Creativity is the basics for innovation. Gurteen (1998) defines the creativity as generation of ideas whereas innovation is close putting these into action. cardinal key elements of creativity are knowledge creation (KC), and ideas generation. There is no widely pass judgment definition for KC, some definitions are draw as pursuance: the ability to originate novel and multipurpose idea(Ma rakas, 1999), and when a firm acquires and ! adopts knowledge from others, it modifies knowledge to reconstruct it suitable(Bhatt, 2000). The approaching to KC is knowledge comprehension, which is divided into distributed cognition and social... If you want to go bad a full essay, order it on our website: OrderEssay.net

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