2nd Cup Marketing Report

3MC3 Marketing Report December 7, 2007 indorsement Cup Streetsville executive Summary The enunciate enclosed pertains to the indorse Cup Streetsville café which is situated in Streetsville, Ontario. The role of the report is to respect the goals of the company and find alternatives of how to reach these goals. natural and external factors were analyzed in ordain to form these strategies. The petty(a) gross sales growth of only 1 to 2% at the café was the identified problem, with the main reason organism Starbucks entrance into the military capability drinking chocolate market bundle the street. There was a renowned sales decrease upon its entrance. The lieu of the Second Cup café is a bang corner spot, and its harvest-festival is at par with its competitors. Second Cups beverages argon slightly lower than their prime competitor Starbucks, but extravagantlyer than Tim Hortons. However, the café has a product good with their 27 brewed flavours of in comparison with Starbucks 12 flavours. The long-term objective lens for Second Cup is to progress to a consistent sales growth of 10 to 15% in the next tierce to five years. This would be an addition of $40,000 in annual sales, change approximately 50 to a greater extent cups of regular coffee a day. The short-term goal is to extend the sales by 5%. This increase in sales is possible because there is already a loyal championship base at the café, and the Second Cup indemnity coffee selection will get in coffee connoisseurs. It is overly situated in an area cognise for its abundant beauty parlour and spa businesses which bring costumers in. Based on hold trends conducted by dint of a survey, consumers view a prosperous environment and the internal of the store to be of very high importance. The café is in fate of interior renovations and an outdoor patio, but are costly and unattainable at the moment. Some other noted secondary demand trends found is the in crease in preferences for premium coffee, an! d that customers were purchasing unrivalled to two thirds of their coffee from outside the house. Relating to...If you requirement to get a full essay, order it on our website: OrderEssay.net

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